How Do I Build a 90-Day Content Plan for a Service Business?

CONTENT SYSTEMS

How Do I Build a 90-Day Content Plan for a Service Business?

Do not start with 90 random post ideas. Start with the buyer journey, then assign content jobs across the quarter.

Step 1: define the 90-day business goal

More qualified consultations? More local inquiries? Better conversion from referrals? Content should support a business outcome rather than exist by itself.

Step 2: map buyer questions

Collect the questions buyers ask before they understand the problem, while comparing options, and before taking action.

Step 3: create five pillars

  • Problem education
  • Decision support
  • Process transparency
  • Proof and trust
  • Offer clarity

Step 4: plan weekly themes

Give each week one theme so the system feels coherent instead of random.

Step 5: decide what you will learn

Track signals tied to the platform and goal. Use results to change the next cycle rather than blindly repeating the calendar.

Want this built around your actual business?

Use the free Market Pull Check first. Tell us what you sell, who you want more of, and where content feels stuck. We’ll send you a business-specific diagnosis and a seven-day starter plan.

Get My Free Service Business Market Pull Check →

Use the free result even if you never buy anything.