MARKET PULLER · FREE WIN 1 OF 10

Mine the questions your buyers already ask.

You do not need to invent content topics. Start with the questions people ask before they trust, compare, or buy.

Do this in 15 minutes

1. Write the last 10 questions prospects or customers asked you.
2. Circle the questions that showed fear, confusion, comparison, or hesitation.
3. For each circled question, write the clearest answer you would give a good customer in person.
4. Turn each answer into one post, email, video, or FAQ.

Use these prompts if your list is blank

• What does this cost and why?
• How do I know this is right for me?
• What usually goes wrong?
• What happens first?
• How long does it take?
• What should I compare before choosing?
• What result is realistic?
• What do people misunderstand about this?
• What should I prepare before starting?
• What would make you tell someone not to buy?

Rule: if a real buyer has asked it, it is probably more valuable than another generic “content idea.”