MARKET PULLER · FREE WIN 4 OF 10

Build five content pillars that actually move a buyer forward.

A pillar is not “tips” or “motivation.” It should have a job in the buyer's decision.

Use these five jobs

1. Problem clarity: help the buyer recognize what is really happening.
2. Decision support: help them compare options and tradeoffs.
3. Process transparency: show what working with you actually looks like.
4. Trust and proof: show evidence, judgment, standards, and limitations.
5. Offer clarity: explain who the offer is for, what it includes, and what happens next.

Build yours

For each pillar, write three buyer questions it should answer. You now have 15 specific content directions without inventing random topics.