MARKET PULLER · FREE WIN 9 OF 10

Measure whether content is helping buyers move, not just whether the platform rewarded it.

A post can get views and still fail the business. Track signals that match the job of the content.

Match the metric to the content job

• Problem clarity: saves, shares, comments that repeat the problem in their own words.
• Decision support: saves, link clicks, longer comments, comparison questions.
• Trust: profile visits, direct replies, proof-related questions, return visitors.
• Offer clarity: qualified inquiries, product-page visits, free-check submissions.
• Conversion: purchases or booked next steps.

Weekly review

Write three lines: What got attention? What created trust? What moved someone to a next step? Then change one thing next week. Do not rebuild the whole strategy after one post.