CONTRACTOR CONTENT
What Should Contractors Post on Facebook?
Post the evidence and explanations a homeowner wants before trusting someone with their property.
Six reliable content buckets
- Completed work: problem, work completed, result.
- Customer questions: answer one question you hear repeatedly.
- Process: show how the crew diagnoses, protects, cleans, checks, or communicates.
- Service-area context: explain the kinds of jobs you handle in the areas you actually serve.
- Seasonal reminders: useful tasks tied to real local conditions.
- Real availability: only when an actual opening exists.
What every post should help answer
- Do you handle jobs like mine?
- Do you work in my area?
- What should I expect?
- How do you treat the property?
- What happens next?
What to avoid
Do not manufacture urgency, expose customer details, exaggerate results, or fill the page with copied tips that say nothing about how you actually work.
Want this built around your actual business?
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