MARKET PULLER · FREE WIN 3 OF 10

Find the trust questions your content is leaving unanswered.

People often do not need more persuasion. They need fewer unanswered questions.

Score your current content

Give yourself 0, 1, or 2 points for each item: 0 = missing, 1 = partly clear, 2 = very clear.

• Who is this for?
• What problem do you solve?
• What does the process look like?
• What proof can you truthfully show?
• What are the limits or tradeoffs?
• What does it cost or how is price determined?
• What happens after someone says yes?
• What should someone compare before choosing?
• What makes your approach different?
• What happens if they do nothing?

Anything scoring 0 becomes a content priority.